Web & tech
Do you need a client portal? Three signs you've outgrown email
Email and WhatsApp run most small trade businesses fine, until they don't. Here's how to tell when a simple client portal starts paying for itself.
5 min read
Insights
Win more work, online.
Practical, no-fluff guides on websites, SEO, AEO and AI automation for construction and trades. Filter by what you need.
Win more work
How much does a trade website cost in the UK?
A plain-English breakdown of what a trade website actually costs in the UK, what changes the price, and how to tell a fair quote from a bad one before you spend a penny.
7 min read
Win more work
5 signs your trade website needs a redesign (and what it's costing you)
Most trade sites don't fail loudly. They quietly leak enquiries to competitors. Here are the five signs it's time, and how to switch without losing your Google ranking.
4 min read
Win more work
Why your trade website isn't bringing in enquiries (and how to fix it)
If your site looks fine but the phone stays quiet, the problem is usually one of three things. Here's how to find it and fix it.
3 min read
AI for trades
What an AI receptionist actually does for a plumbing or electrical firm
Past the hype: what an AI receptionist really handles for a trade business, what it doesn't, and where it pays for itself.
3 min read
Web & tech
The website pages every UK contractor needs (and the ones you can skip)
A short, opinionated map of the pages that actually win work for contractors, and the filler you can safely drop.
2 min read
Web & tech
Getting found in Google and ChatGPT: a plain guide for trades
Search is splitting in two: classic Google results and AI answers. Here's what trades need to do to show up in both.
2 min read
Compliance
RAMS, accreditations and insurance: how to show them off on your site
Your compliance is a selling point, not just paperwork. Here's how to present it so clients and main contractors trust you faster.
2 min read
AI for trades
5 small admin jobs trades can hand to AI this week
No big project required. Five quick wins where AI takes admin off your plate so you can stay on the tools.
2 min read