The website pages every UK contractor needs (and the ones you can skip)
A short, opinionated map of the pages that actually win work for contractors, and the filler you can safely drop.
Most contractor sites have too many pages that say nothing and not enough of the few that do the selling. You don't need a sprawling site. You need a handful of pages that answer real questions and make it obvious how to get a quote.
Here's the map we use on every contractor build.
The pages that earn their place
Homepage. In one glance it should say what you do, where you work, and who for. Headline, proof, and a clear way to get a quote, above the fold, on a phone.
A page per core service. This is the big one for being found. "Boiler installation", "EICR testing", "ductwork & ventilation": these are what people actually search for, and each deserves its own page, not a bullet on a list.
Projects / gallery. Real photos of real jobs do more than any amount of copy. Even six good before-and-afters move the needle.
A trust page. Accreditations, insurance and reviews in one place, presented as a selling point, not buried in a footer.
Contact / get a quote. Genuinely easy on a phone: click-to-call, a short form, and ideally an instant way to start.
Nice-to-haves, done right
An About page builds trust if it's about results and people, not a mission statement. A blog earns its keep only if you'll actually keep it going. A steady, practical Insights section helps you get found and look like the expert. One unloved post from two years ago does the opposite.
The pages you can skip
- A generic "Welcome to our website" intro
- A blog you'll never update
- A wall of stock photography
- "Our values" pages that say what every firm says
None of it builds trust, and clutter actively dilutes the pages that do the work.
Five strong pages beat fifteen weak ones, and every one of them should point at the same clear next step.
Point everything at one next step
The biggest mistake isn't a missing page. It's a missing decision. Every page should funnel to one action: get a quote, or call. Make that the obvious thing to do, everywhere.
Not sure which pages your firm needs? Build a package in a couple of minutes to see scope and price, or book a free call for a straight recommendation.
By Lumith