Ads in ChatGPT, wired so you can tell if they work.
OpenAI sells advertising inside ChatGPT now, and it is open to UK businesses. Nobody has a year of results yet, us included. What we can do is set the measurement up properly, so your first test comes back with a straight answer instead of a shrug.
Six things, then it's yours.
The pixel, installed properly
In the head of every page, where it catches conversions instead of missing the early ones. Not bolted through a tag manager you then have to look after.
Server-side conversion tracking
Enquiries are reported from your server through OpenAI's Conversions API. Ad blockers and Safari never see it, and a closed tab doesn't lose the lead.
Wired to real enquiries
A conversion fires when somebody actually submits the form or books the call, not when a thank-you page loads that half of them never reach.
Consent that holds up
UK GDPR and PECR mean tracking waits for a yes. It waits, through the same cookie bar that already gates your other tags.
Deduplication
One enquiry counted once, even when the browser and the server both report it. Otherwise the campaign looks twice as good as it is and you spend accordingly.
Proof before handover
We fire a validated test event and show you it arriving in your Ads Manager. You see the loop close before you spend anything.
We don't run your campaigns, and we won't quote you a cost per lead.
Nobody has the numbers yet
The platform is months old. Anyone promising you a cost per lead on it is quoting a number they made up, so ask where it came from.
Setup is the part that lasts
Campaigns get rewritten every month. Measurement gets built once, and without it you cannot tell a good month from a lucky one.
Works with whoever runs the ads
You, your marketer, or an agency. We build the foundation and hand it over documented, then get out of the way.
Four steps, about a week.
You open the ad account
It stays in your name, on your card. We work inside it with access you can revoke, and we never hold a client's ad account.
Pixel in, consent wired
Installed on every page and connected to your cookie bar, so nothing tracks until the visitor agrees.
Conversions wired server-side
Every real enquiry route on your site reports from the server, with the values that matter to you.
Tested, then handed over
A validated event, visible in your Ads Manager, plus a short written note of what fires where.
Test it early, on numbers you can trust.
£399 + VAT, one-off, on a site we built or one we didn't. If we can't wire the server-side half on your setup, we say so before you pay.
Getting found in ChatGPT has a free half too. See SEO & AEO →