Holloway & Sons
An editorial, photography-led site for a fictional third-generation London plumber: film heroes, a water shader drawn in hairlines, published prices and a copy voice that sounds like the firm.
A fictional London plumbing firm, built as an editorial-design study.
Holloway & Sons is a fictional third-generation plumbing firm from Holloway Road — invented to show what a magazine-grade editorial system looks like on a trade site. Achromatic ink-on-white, one typeface, hairline rules, and photography carrying all the warmth.
The craft is in the details: a seamless time-lapse film in the hero and the about section, a WebGL water surface drawn as contour hairlines under the process list and the footer, a falling-drop cursor with splashes, published inc-VAT prices with dotted leaders, and a live 'Open now' clock on London time.
- Two seamless background films (hero time-lapse light, about portrait) with a pause control
- WebGL water-surface shader drawn in hairline contours, rippling under the cursor
- Falling-drop cursor with splash particles on fast moves
- Published price list with dotted leaders, inc-VAT
- Live 'Open now · closes 18:00' status on London time
- Static-file build: Lighthouse 97/100/100/100 on mobile
Other trades projects.
The Water Man
A one-page site for a 24/7 emergency plumber in Maida Vale: built to be chosen in thirty seconds on a phone, with the call button, the reviews and the guarantees in the first screen.
Neo Electric
A dark, copper-accented site for a commercial electrician, with a priced website configurator.
PipeAxis Mechanical
A premium B2B site for a mechanical and plumbing contractor targeting main-contractor work.
Want one built like this?
Fixed price, honest timeline, yours to keep.